The Art of Being Unreasonable

The Art of Being Unreasonable

Streaming Audiobook - 2012
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Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This audiobook shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles. His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research. At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region. Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica. If you're stuck doing what reasonable people do-and not getting anywhere-let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
Publisher: [United States] : Gildan Audio : Made available through hoopla, 2012
Edition: Unabridged
ISBN: 9781469000824
1469000822
Branch Call Number: E-AUDIOBOOK
Characteristics: 1 online resource (1 audio file (5hr., 30 min.)) : digital

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