Unleashing the Idea Virus

Unleashing the Idea Virus

Streaming Audiobook - 2001
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Publisher: [United States] : Simon & Schuster Audio : Made available through hoopla, 2001
Edition: Abridged
ISBN: 9780743561181
074356118X
Branch Call Number: E-AUDIOBOOK
Characteristics: 1 online resource (1 audio file (120 min.)) : digital

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